Drive it in.
Light it up.
A car launch lives or dies on the reveal. At WH6 the vehicle drives straight into the hall, and the walls, floor, light and sound build the world around it, so the first look feels like an arrival, not an unveiling.
ANY WORLD.
Most venues can fit a car. Few can build a road, a city or a storm around it. The 1,215 m² hall takes the vehicle, the audience and the staging in one room, and the projected floor moves with the car, so the drive in, the reveal and the walkaround all happen in the same space.
Set the scene
Guests step into the world of the model: the landscape, the city, the mood of the campaign.
The drive in
The car rolls onto the projected floor as light, sound and image change together.
The walkaround
The same floor opens into close ups, media interviews and photo moments.
Automotive launches
A vehicle reveal: the whole room moves with the car.
The world
Projection turns the hall into the car's home ground: a coastal road, the desert, a city at night or a pure brand world.
The reveal
One cue: the haze lifts, the light hits the bodywork and the whole room changes with it.
The walkaround
Content follows guests around the car, with detail callouts, configurator stations and room for media.
Three ways to stage a car
Concept films built from the same 1,215 m² hall. Watch how the room changes around the vehicle.
Drive in reveals
The car rolls onto the projected floor while light, sound and image change around it.
Projected roads
The floor becomes a road and the walls a landscape, so the car looks mid journey.
Brand showcases
The model's colours and campaign film wrap every surface for the presentation.
Automotive formats
Standing launches to 800 · seated presentations to 600.
Built like a venue, specced like a show
Immersive arena, floor to wall.
22 laser projectors, edge blended across every surface.
Up to 800 guests, theatre or standing.
Frame locked media server driving every scene change.
Professional full room audio system.
Professional lighting, synced to show cues.
Everywhere.
Every wall and the floor are projection surfaces, so the model's colours, landscapes and campaign film can surround the car from the first teaser to the last photo.
Built for the car reveal
The car drives in
Vehicles enter the hall directly, so the reveal can start with real movement, not a car already parked on stage.
One cue changes everything
Projection, lighting and sound run from one show control system, so the whole room transforms on the same beat.
Produced in house
Our team builds the visual world from your campaign assets, or works alongside your agency's content.
Drive in, reveal and walkaround in one room. No second venue. No guest transfer.
Asked before booking
Can a car drive into the hall?
Yes. Vehicles can drive straight into the hall, and the reveal can be staged with projection, lighting and sound around the car.
How many vehicles can we show?
It depends on the layout and guest numbers. Share your plan and our team will confirm what fits, from a single hero car to a full line up.
Who builds the launch content?
Our in house team can produce the visual world from your campaign assets, or work alongside your agency's content.
How many guests can a launch hold?
Up to 800 standing, or up to 600 for a seated presentation.
Can media film the reveal?
Yes. Lighting is layered over the projection so the car photographs and films well for press and social content.
Can I book a venue tour?
Yes. Book an immersive venue tour to see the room in person before requesting a proposal.
Start planning
Book an immersive venue tour to stand inside the space and watch it transform around you, or tell us about your event and we'll respond with a tailored proposal within one business day.
Prefer email? events@wh6.ae
The tour is the pitch.
Tell us about your event and we'll reply with a tailored proposal within one business day. Prefer email? events@wh6.ae